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The Best Guests

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“We are coming tomorrow- Thursday am,” my mom texted me at 9 pm Monday night. To which the only logical response was, “Who knew?!?”

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Kylie, Ingrid, Myself, the stars: Sheryl, Scott

With ski equipment and an early birthday gift packed, a dogsitter arranged, and a non-refundable hotel reservation on the books, it seemed the suggested February 19-21 visit to the Cities had accidentally been moved up a month. Even as the last to know, I am so glad it did.

To ensure the 5+ hour drive from Milwaukee is worthwhile, I normally have a detailed itinerary with the objective of making them as obsessed with the Twin Cities as I am. Clearly we’ve made progress if they’re voluntarily visiting in January. AmIRight?

So Tuesday’s date night of fish tacos at Brandon’s and late Revenant viewing became a double date. While my go-to is visiting the best or newest restaurants, I think we may have discovered a new tradition. Brandon and I take our homemade dinners very seriously (let me know if you want to score an invite), so getting to share a meal and snapshot of our weeknights with my family was far more meaningful than any trendy menu.

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Important vegetarian note: Freehouse allows black bean substitutes for any burger *heart eyes emoji*

We met back up for lunch Wednesday downtown at Ling & Louie’s, which my roommate Sarah Duever joined us for. In an effort to make everyone feel like a celebrity, I like to alert the masses that my parents are in town and see what they’re able to join us for. My mom then spent hours exploring Nicollet Mall and mastering the skyways in the name of shopping. While I was being a worker bee, my dad showed himself around town and visited the Mill City Museum.

With some help from a Minneapolis event calendar, we decided on dinner at Freehouse and a comedy show at Acme Comedy as our evening activity. With the very intense viewing of Revenant (I spent a lot of time hiding in my scarf) the night before, I figured laughter would be the best medicine. However, any night with the celeb guest list of my parents and freshman year clan/Florida and Vegas travel companions Kylie and Ingrid is destined to be hilarious.

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For the record, I took this before photos were outlawed (Kylie, not so much)

As a first-timer to the Acme Comedy Club, I would absolutely recommend it to anyone visiting or living in Minneapolis. It mixes the posh atmosphere of it’s North Loop stomping grounds with the comfort and coziness all Minnesotans love. Servers visit you in the red plush seating for drink orders, as we laughed (with a few cringes) through three openers and the main act: Minnesota-native, Cy Amundson.

While Amy Schumer Radio sometimes gets me through the work day, nothing compares to the intoxicating atmosphere of a comedy club. Surrounded by other audience members, some with a crazier laugh than mine, you can’t help but be present. Even though I couldn’t have told you Monday this is what my week would have looked like, I couldn’t think of anywhere else I wanted to be, or company I’d rather have.

Sometimes it’s what we’ve planned the least that we need the most. Scott and Sher- you are welcome any time.

 

Thanksgiving Gamechangers

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TurkeyDinnerRollsLargeThanksgiving is an interesting day for a vegetarian. Yes, the option of having a “bread turkey” has been visited, but I have never been one to get on board for swapping protein for carbs. I’ve had black bean burgers on my plate for many years, and frankly, it’s a little sad. I have friends that opt out and go for Noodles mac&cheese, but to my last points, I am determined this year to be more included in my favorite holiday.

This year, whole foods it is. Regardless of a specialized diet, it’s great to have options that you will be happy with during the feast that won’t leave you in a food coma. I promise these recipes are tried and true, even by coworkers terrified of kale. Let’s get cooking:

Autumn Salad

-2 cucumbersIMG_3690
-2 honeycrisp apples
-2 cups steamed/sauteed kale (optional)
-1/4 french baguette*
-1/2 chopped red onion
-3/4 cup dried cranberries (note: not craisins but just a health preference)
-3/4 cup chopped walnuts
-cover in balsamic vinegar** and olive oil
*If celiac sensitive: swap for quinoa, or leave out.
**Little known fact that I love to share: balsamic vinegar is amazing to pair with anything starchy (bring some for those mashed potatoes!) because it slows the spike in your blood sugar that comes from digesting carbs. On Thanksgiving, my blood sugar will take any help it can get.

The BEST Apple Butternut Squash Soup
(this is actually a Martha Stewart recipe, not a Sarah Reed original but I make it a lot so that counts for something, yes?)

I swap the chicken stock for vegetable broth and butter for coconut oil- highly recommend!

Balsamic Eggplant & Tofu
This is like my version of meat and potatoes, the end result is just about as colorful but don’t be fooled, this is filling and nutrient packed.

thanksgiving2 eggplants
1 package of extra firm tofu (TJ’s has my favorite)
Coconut oil
At least 2 cups balsamic vinegar
Cayenne pepper, sesame seeds, other seasoning as desired
1-2 handfuls raw almonds

Dice eggplant and place large pot with simmered 2 tbsp coconut oil. Pour 3/4 cup water over eggplant and cover
Stir occasionally, around 15 minutes until eggplant will be soft. Drain excess water and pour enough balsamic vinegar to cover top layer, cover again. Cook for 5 more minutes, or until balsamic is absorbed. Add sesame seeds & serve. (4 servings)

Slice tofu into diced quadrants, and soak in bowl of balsamic vinegar for 10 minutes. Add tofu to simmered coconut oil in sauce pan, flip tofu slices once golden brown (about 10 minutes). Expedited route: add balsamic vinegar to tofu after flipping, instead of marinating. Add in almonds while the second side browns, or add at end. (2-4 servings)

ENJOY and as always, let me know what you try!

 

My Why

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“I don’t know why anyone does what they do,” I confessed to my coworkers, “I know why you’re good at your jobs, but I don’t know how you ended up in them or why you’re passionate about them. So here’s my why.”

Hosting a marketing lunch & learn for my coworkers, I realized what drives every element of my life—passion—has yet to be communicated to the majority of the people in the room, despite the small size of our group.

H&C 2014 - CopyI explained that I was originally drawn to Work Effects for the apples and discussion of “health” I saw on the website. It turned out this referred to organizational health (aka not being a toxic workplace) and with time that has caught my interest as well. 40 hours a week (and often more) is a lot of time to spend in one place, and I take pride in contributing to those 40+ hours being healthier and happier.

The presentation was designed to give people an idea of what I do, but that couldn’t be explained without why I do it-

Screen Shot 2015-03-05 at 10.45.10 PM1. Brands tell stories: There is so much more that goes into why you buy one brand over the other, which brands you follow on social media, and how you think of an organization. I love interpreting, creating, and telling these stories. Whether that’s through writing, images, or events, stories draw me to content creation.

2. Create the best version of oneself: This is where my worlds cross. Out of the office, I am dedicated to helping others nurture the best version of themselves through health and fitness. I get to do this in a very different way with brand management, and make strategic choices to create a brand’s story.

3. Plan to execution: There’s something extra rewarding about being involved in each step of a process. Expertise is proud in when needed, but I love playing an active role in the strategy, creation, fine-tuning, and execution of an idea.
Webinar 1 Promotion

4. Give attention where it is deserved: I think marketers have the unique opportunity to decide what and who is in the limelight. For example, Work Effects was recently asked to speak at an Organizational Development Network event. There was many other similar organizations being considered, but they were most interested in our approach to culture and wanted to reward that quality of work.

There is so much about our daily lives that is unique to who we are. Even if the activity, role, or organization is the same, how each person got to the present moment is a different journey. I believe in sharing these stories, which sometimes calling for going a bit off script and blurring lines of our personal and professional lives. I don’t want my coworkers (or anyone for that matter) to understand my role, I want them to understand me.

So, tell your story. What is your why?

3 Reasons to Recharge

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“Your name, and the best news you have received in the last week.” This is what I was recently asked to share as part of an ice breaker introduction. I jogged my memory for the best thing that happened in the last week, and oddly enough it was the time that was originally placed on my calendar as a chore.agd

“Hi, I’m Sarah. This isn’t really news,” I explained, “but I am a Recruitment Specialist for my sorority, and I feel like this week I really just got my shit together.” Followed by some laughs, the leader of the group asked if there was anything in particular that I did to get a handle on my work. My eyes lit up. “So I made this spreadsheet,” I started, and I think I lost everyone after that. But that’s okay, the enthusiasm of how great it feels to organize my life carried through.

I think of this as admin time, something we would understand as part of any job description, but often forget to pencil into our own lives. Whatever the specifics may be for you, the time to recharge is now:

1. Honesty is the best policy: This quality time with my laptop and excel came after weeks of not giving my position and chapters the attention they deserve. Not so surprisingly, ignoring my shortcomings was not making them any less real. This catch up time allowed me to be honest with myself and others, and start working towards solutions. It’s only when we make the conscious choices to push through what doesn’t come easily that we get to enjoy that weight-off-the-shoulders/shit-together utopia. Shout out to Nicole Mardell for reminding me of this.

2. Healthy habits: Like anything, this reminds me of yoga and fitness. Once you know how good you can feel, it’s hard to go back. Since this revelation, I’ve made habits of being consistent with this out-of-work commitment, and creating routines the same way I would for work responsibilities. When something is top of mind, it’s much easier to squeeze in or block time off for the task. This week I tried a new routine: focusing on myself in a favorite Alchemy workout, then going to Spyhouse next door to send emails and finish reports. It was perfect. I was so focused that I tried to stay longer even when the coffee shop began playing “Closing Time,” and dimming the lights, until I was personally informed that it was time to go.

3. Be present: If something doesn’t relate to working out, it relates to recruitment. This is how my world works. This morning, when I was getting on the bus I sat down next to an older man, who was sitting crookedly, not by choice. I left a seat between us to leave room for his legs, but at the next stop a woman my age sat between us. The man explained to her he had to sit this way, and apologized for his legs being in her way. Instead of nodding and sitting quietly the rest of the time like all other 8:00 a.m. passengers, she assured him it was not a problem and that she would help him if needed. They talked the remainder of the bus ride, and because I was eaves dropping instead of actually reading my book, I know that they made a great connection. She found out what happened to his leg, heard stories of his motorcycle rides in California, and learned about his connection to Minneapolis. At the surface, they had nothing in common and had no reason to engage. These connections are only able to occur when we are present, not looking at our phones, and have enough inner peace to start seeing the world through others.

Screen Shot 2014-12-27 at 3.37.17 PMInner-peace starts with the removal of inner-chaos, and ridding your life of the habits that nourish chaos. Had I not taken care of myself first by going to yoga this morning, would I have been present enough to notice how the old man was sitting, or their conversation? I can’t say.

What I can say certainly, is that it’s easier to disengage. It’s easy to go through the motions. But that’s not what recharging is about. I didn’t organize contact information or sit in a coffee shop because I felt like I had to, that wouldn’t be rewarding in the slightest. The first step in this admin time is remembering why you do what you do, remembering what you are missing when chaos is present, and most importantly remembering to only give your time to what could contribute to the best news of your week.

Here’s to Happy

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“I know you like to give gifts you can take part in,” my boyfriend Brandon said to me, as he attempted to guess what I had planned for his birthday. It’s very true. I believe experiences trump all. That’s why I’ve moved away from tangible gifts and given those close to me something we both value more, time.

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Split Rock Lighthouse

Even though birthdays are designed to be focused on the person of celebration, they tend to snowball into elaborate plans including a list of people you “probably should” invite. Think of the last weekend you had where nothing was on the agenda. Somehow, doing exactly what you want becomes a luxury.

It required a complete disregard of FOMO to skip UMN Homecoming and instead take a spontaneous trip to Grand Marais for Brandon’s birthday weekend. But camping without electricity, hiking for hours, and being removed from the noise and motion of the city was far from a downgrade,

We skipped a night of bar hopping, and instead spent an afternoon at Vine Park Brewing making our own craft beer. And instead of leaving it to the experts at Brasa, we opted for a birthday feast that evening was entirely homemade.

Yes, doing things differently has its perks.

When it comes to experiential gifts, there is an element of uncertainty. If I order a present online, I am guaranteed my expectations. Experiences? Rolling with the punches is required.

I was reminded of this this week when Brandon and I returned to the brewery to bottle our beer after it fermented for the last 2 weeks.
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Making the beer on his birthday had been great; we measured the hops for a recipe similar to our favorite IPA, Surly Furious, and while it brewed in stages we had down time to walk around St. Paul (read: and then quickly walk to the bar across the street, sorry Alchemy 365 Challenge).

For the bottling session, we brought Pizza Lucé and sampled our new beer in between cases. With a few beers overflowed, I was continuously demoted from my place in the assembly line, and instead focused my efforts on brainstorming our brewery label branding.

When 6 cases of delicious IPAs were ready to be brought to the car, we realized someone had taken Brandon’s jacket that was hanging on the coat hook. Not great, especially when the pockets included his sunglasses and work ID. This is the punch that comes with experiences. As with any day, it can be hard to overcome the hiccups.

I worried that this would overshadow the entire experience and that the bad taste left in our mouths would overpower that of the IPA. This isn’t the first time I’ve worried about this type of selective memory, because it’s only with intentional choice that positivity is our default. After a quiet car ride home, we made an intentional choice.

The great thing about experiences, is the memories cannot break, get misplaced or stolen. True happiness isn’t tangible, and it comes from people, not things. This choice was the calm after the storm of a stressful morning, of calling strangers to see if they had a coat*, of losing focus on thebeer present moment. And that’s what this beer, all 72 22 ounce bottles**, will be as well.

That’s how I finally landed on the branding for our imaginary brewery, The Gorge, and the new delicious IPA, Lotus. The label is also drawn in my mind, because this is a marketer’s idea of fun. Lotus flowers bloom after rooting and growing in mud; and I believe the best things, experiences, mindsets—and now beers—come from appreciating the work that goes into them.


*Brandon’s coat was found at a nearby bar and returned. HUGE shout out to Vine Park Brewing, Bennett’s Chops and Railhouse, and that Minnesota Nice.

**6 cases of beer is not an exaggeration, if you would like to try Lotus, please holler.

Pumpkin Spice Shake

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IMG_3441If you’re missing pumpkin spice lattes and other treats in that crazy-sweet fall genre, you will love this smoothie.

I am under the impression that all of my smoothies are masterpieces, so I always have to check with multiple people, especially those who would rather take the Starbucks, to make sure it really is a winner.

-5 ice cubes
-Handful frozen pineapple (I buy fresh, chop it up and then freeze)
-1 scoop vanilla cinnamon Fit Protein powder from Whole Foods*
-1.5 cup plain almond milk
-5 shakes cinnamon, or to taste and 2 shakes nutmeg, or to taste

*If using a different vanilla protein powder, amp up the spices and add pumpkin pie spice if possible

Blend until it has the consistency of a frosty, keeping an element of iciness is what makes this as satisfying as a shake! I love it for a post work-out or late-night snack.

Enjoy!

 

Birthday Feast

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My approach to cooking is very much rooted in over-confidence.

IMG_3402That’s why committing to 6 weeks of clean eating (and drinking) for the Alchemy 365 Challenge was the perfect motivator in discovering how many dishes I am capable of making. I have always believed recipes are up for interpretation, and now I have taken this farther and started making them up completely.

That’s why when my boyfriend, Brandon, asked where we could go for a 365-approved birthday dinner, I insisted on a completely homemade meal.

I think it’s a rule of thumb to not serve people something you make for the first time. But if you can’t tell, I really don’t like rules.

STARTERS

IMG_3394Zucchini fries
-3 to 4 zucchinis, I used 4 on the small side and that made a full pan of fries
-1 egg
– 1/3 to 1/2 cup flax seed (enough to cover fries)
-Spices or salt & pep

Cut zucchinis the long way and then chop to be the size of fries. Coconut/Olive oil on a cookie sheet and lay down fries. Brush with the beaten egg; sprinkle flax seed and any other desired seasoning. Bake at 375 for 15-20 mins.

Crab cakes
IMG_3375-1 pound lump crab, this can be super expensive so if you end up opting for a more imitation crab route, whatever.
-1 sweet potato
-2 eggs
-1/3 cup olive oil
-1/4 cup parsley
-1.5 tbsp garlic
-2 tbsp flax seed
-Sea salt and ground pepper as you please

Cook the sweet potato in a pot with water for ~20 mins. In the meantime shred up and chop the crab into thin pieces. Add the eggs, oil, garlic, flax seed, salt, parsley, and any other seasoning you want, and mix.  When the sweet potato is done, IMG_3391mash it separately and mix it in to the bowl.

From here, roll them into balls a little bit bit bigger than a golf ball; then flatten into small patties. The cakes can be cooked right away, or saved in the fridge. When ready to cook. use coconut oil (or oil of choice) in a pan, and cook patties until brown on each side, and flipping them like tiny burgers. I served with lemon and it was AMAZING.

MAIN COURSE

This was Brandon’s time to shine. From my understanding, here’s what we had going on.

IMG_3393Cajun salmon filets:

Cooked to PERFECTION in a cast-iron skillet on the stove. We used this amazing Southwest salt mixture from Arizona for seasoning.

Basically any combination of spice and salt will do. Served with lemon.

Spicy green beans:

Steamed in the rice cooker for 15 minutes. Place in pan and stir in olive oil, red pepper flakes, and 1 tbsp of soy sauce.

DESSERT– Aka Why We’re All Here

Paleo pumpkin pie:IMG_3392
-1 can of pumpkin
-Two eggs
-Two egg whites
-Can of light coconut milk
-Half cup almond milk
1 Tsp cinnamon
-1/2 Tsp nutmeg
-1/2 Tsp ginger
-1/4 cloves
-2 Tsp vanilla

Mix until it’s all well blended and pour into pie plate then bake for 35 min at 350 degrees. My pan was on the smaller side so it turned out a little odd. It won’t look like a ton of mix, but go for a bigger pan anyway so it cooks all the way through.

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I Am Malala supervised the blender

1 Ingredient Ice Cream:
-2 bananas
-Cinnamon to taste (for me, like 15 shakes)
-3 tbsp peanut butter
Peel and chop 2 ripe bananas and freeze for at least 2 hours, I did overnight. Place bananas in blender and blend for about 2o minutes.

At first, it will seem like the bananas are not making much progress- do not worry. I walked away so that I wouldn’t be tempted to add water.

When it starts to have a creamier consistency, add your flavors (I did PB and cinnamon) and continue blending until it looks like a shake. From there, pour into a tuperware and freeze, again for at least 2 hours.

This is the new cure to my sweet tooth!

There you have it, the absolute tastiest food, all guilt free. I am a big believer in eating what you want and how much you want, but knowing exactly what you are eating. When you start focusing on ingredients and where your food comes from, your taste buds change with your perspective.

In my opinion (and in Brandon’s), this meal wasn’t about restriction, or what wasn’t on the table. While nutritious, it was all filling, delicious, and fun. That’s how food should be-especially a birthday dinner. If healthy food doesn’t taste good, it makes skipping the donuts and pizza an uphill battle.

Can’t wait for you to try these recipes (and make up your own) and hear what you think!

Celebrating Sydney

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Every single detail of that day is crystal clear. And for someone with a brain game app that I can’t remember to play often enough to see results, that’s huge.

Visiting Lake Mills with family and friends on September 18th, 2015
Visiting Lake Mills with family and friends on September 18th, 2015

The story of losing Sydney Tabakin on September 18th, 2010 will continue to be told, and will continue to reach more hearts with every reverberation of sorrow and laughter. It’s muscle memory- ingrained in our minds, tattooed in our hearts (and sometimes elsewhere), and rolling off our tongues with the same authenticity and emotion it created 5 years ago.

We have also proven the stories of Sydney’s life will live on, each one unique to the storyteller and their relationship with Sydney.

For the last five years, we have focused on the love and the loss; but the story we need even more than that, is this-

“We are so lucky,” I told myself just after a usual bout of clumsiness interrupted my zen thoughts about the 11825824_10153343871535668_1028002565700626142_nweekend to come and left me clutching a stubbed toe. It’s a phrase I repeat often. “Thank your body for each and every moment of this practice, we are so so lucky,” I tell my yoga students as they awake from savasana. In every situation it seems to apply. And on the eve of the 18th, my excitement for seeing the luckiest people I know- those who knew Sydney- overpowered any distractions or setbacks.

Just as I expected, my weekend was filled with the best friends I could imagine, laughing until I couldn’t speak, all purple ereything, and more long island ice teas than I knew possible {aka 11 gallons}. I had referred to this weekend as a reunion, and that’s exactly what it was. A celebration of life and the friends that make every encounter unforgettable.

Just as we all had different experiences and relationships with Sydney, each person who could and could not be there this weekend is a part of a whole. While the empty space created by a loss like Sydney can never be filled, this weekend brought back a sense of vitality so many of us had been missing. We didn’t all choose to be a part of the tragedy that occurred 5 years ago, but we chose to celebrate life this weekend, and we continue to choose each other. 

We choose who we catch up with, what grudges we hold, and what this special weekend will look like in 30 years. We decide how many times a day we can be inspired to say, “I am so lucky.”

Sydney's parking spot, September 2010
Sydney’s parking spot, September 2010

The people we surround ourselves with and what we make time for reflects what we value, and this weekend was no different.

At the time of the car accident, our friend group was beginning senior year. Decisions about our future demanded our attention and pressure continued to set in. At the same time, we chose to be present; to engage with each person around us and make the most of our last year in the same place. We knew how to balance and prioritize what mattered most.

Now with many of us as nearing or starting out in a new chapter, it can be easy to lose sight of what we’ve accomplished, who we have inspired, and what we know.

The stories of Sydney are nowhere near done, the only difference is the next story of how she impacted your life isn’t is the past tense, it starts today.

5 Ways to Revamp the Workday

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IMG_3282As Labor Day wraps up, there are backpacks being zipped up, PB&J’s getting sliced into squares, and butterflies circulating as many wonder what a new chapter will bring. This marks my first fall without classes, schedules, and bus schedules occupying my mind.

Rather than partaking in sorority recruitment, I was supporting a few chapters from afar. I swapped back to school shopping for a weekend outdoors filled with celebration and family. I entered the famous “first day” knowing what it would bring. Until I remembered I was in complete control of what I would bring to it.

Change is as constant as we make it. Here’s how I’m keeping things fresh for fall-

1. Know your stuff: In college when I had mostly major-focused courses and found myself often surrounded by Ad/PR peers, it was easy to live and breathe strategic communications. Being up to speed with agency news and marketing campaigns boosted my confidence in classes and my abilities.

However, working for a business consulting company has shifted my lens to HR and organizational development, an area I would otherwise know little about. As a result, that confidence I found when voicing my opinions about brands or ads doesn’t make as many appearances. So I have to work to uncover it again by reading Harvard Business review, LinkedIn pulse articles, and staying tuned into conversations even when I don’t understand the context. It’s not reinventing the wheel, but rather rediscovering what you know is already there.

2. Get your Z’s: I need to sleep. It’s not negotiable, no matter how many times I tried to argue it was, with all-night study sessions as my proof. That was then, this is now, End of story.

3. Be an expert:  I am in a unique and fortunate situation- I am the only one in my position, team, and department- I am Work Effects marketing. While I get to lead projects, vision cast, and make decisions, I lose the brainstorming and collaboration that comes from another perspective.

Like any millennial, I assumed the internet would have the answer to my hopes and dreams, and IMG_1835have made bloggers and writers worldwide my coworkers. By researching the best ways to produce webinars, tricks for hmtl coding, and staying updated with marketing news, I can present and execute ideas with the same confidence as I would after bouncing and rebuilding my idea off my cube-neighbor.

4. Take productive breaks: Skyway walks, creative writing bursts, and taking the time to have lunch away from my desk energizes me to stay focused the rest of the day. Not giving my body time to move or my brain time to run wild, I end up taking a break via Instagram, which has proven to have no positive impacts on my work.

Sometimes, I feel guilty for being “off task,” but if getting a burst of social interaction will make it easier for me to find spelling errors before I email hundred of consultants, then everyone wins. Furthermore, I almost always return with better ideas, solutions, and approaches. We need a little white space sometimes in order to see what’s in front of us.

5. Let passion lead: This one’s simple- go where there is energy, and bring your energy to where there isn’t. As a 1-person department, if I can get the dept to rally around something I am really excited about (lolz like that is hard) and I can get the key decision makers excited about it, soon enough it comes onto my plate. Direct towards passion and energy, and you direct towards quality.

Sometimes my projects get logistical and tedious, but bringing positivity to the task and taking productive breaks (ahem ^^) I can get them done faster and with more attention to detail- meaning rework’s time to shine has passed.

It won’t work perfectly everyday, but I’ve learned to stop waiting for perfection. I’d rather practice trying new things, fall down a few times, and find progress than wait for the perfect day, project, opportunity, job, or people to fall into my lap before I make moves. Let’s do it, September.