Tag: workday

My Why

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“I don’t know why anyone does what they do,” I confessed to my coworkers, “I know why you’re good at your jobs, but I don’t know how you ended up in them or why you’re passionate about them. So here’s my why.”

Hosting a marketing lunch & learn for my coworkers, I realized what drives every element of my life—passion—has yet to be communicated to the majority of the people in the room, despite the small size of our group.

H&C 2014 - CopyI explained that I was originally drawn to Work Effects for the apples and discussion of “health” I saw on the website. It turned out this referred to organizational health (aka not being a toxic workplace) and with time that has caught my interest as well. 40 hours a week (and often more) is a lot of time to spend in one place, and I take pride in contributing to those 40+ hours being healthier and happier.

The presentation was designed to give people an idea of what I do, but that couldn’t be explained without why I do it-

Screen Shot 2015-03-05 at 10.45.10 PM1. Brands tell stories: There is so much more that goes into why you buy one brand over the other, which brands you follow on social media, and how you think of an organization. I love interpreting, creating, and telling these stories. Whether that’s through writing, images, or events, stories draw me to content creation.

2. Create the best version of oneself: This is where my worlds cross. Out of the office, I am dedicated to helping others nurture the best version of themselves through health and fitness. I get to do this in a very different way with brand management, and make strategic choices to create a brand’s story.

3. Plan to execution: There’s something extra rewarding about being involved in each step of a process. Expertise is proud in when needed, but I love playing an active role in the strategy, creation, fine-tuning, and execution of an idea.
Webinar 1 Promotion

4. Give attention where it is deserved: I think marketers have the unique opportunity to decide what and who is in the limelight. For example, Work Effects was recently asked to speak at an Organizational Development Network event. There was many other similar organizations being considered, but they were most interested in our approach to culture and wanted to reward that quality of work.

There is so much about our daily lives that is unique to who we are. Even if the activity, role, or organization is the same, how each person got to the present moment is a different journey. I believe in sharing these stories, which sometimes calling for going a bit off script and blurring lines of our personal and professional lives. I don’t want my coworkers (or anyone for that matter) to understand my role, I want them to understand me.

So, tell your story. What is your why?

5 Ways to Revamp the Workday

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IMG_3282As Labor Day wraps up, there are backpacks being zipped up, PB&J’s getting sliced into squares, and butterflies circulating as many wonder what a new chapter will bring. This marks my first fall without classes, schedules, and bus schedules occupying my mind.

Rather than partaking in sorority recruitment, I was supporting a few chapters from afar. I swapped back to school shopping for a weekend outdoors filled with celebration and family. I entered the famous “first day” knowing what it would bring. Until I remembered I was in complete control of what I would bring to it.

Change is as constant as we make it. Here’s how I’m keeping things fresh for fall-

1. Know your stuff: In college when I had mostly major-focused courses and found myself often surrounded by Ad/PR peers, it was easy to live and breathe strategic communications. Being up to speed with agency news and marketing campaigns boosted my confidence in classes and my abilities.

However, working for a business consulting company has shifted my lens to HR and organizational development, an area I would otherwise know little about. As a result, that confidence I found when voicing my opinions about brands or ads doesn’t make as many appearances. So I have to work to uncover it again by reading Harvard Business review, LinkedIn pulse articles, and staying tuned into conversations even when I don’t understand the context. It’s not reinventing the wheel, but rather rediscovering what you know is already there.

2. Get your Z’s: I need to sleep. It’s not negotiable, no matter how many times I tried to argue it was, with all-night study sessions as my proof. That was then, this is now, End of story.

3. Be an expert:  I am in a unique and fortunate situation- I am the only one in my position, team, and department- I am Work Effects marketing. While I get to lead projects, vision cast, and make decisions, I lose the brainstorming and collaboration that comes from another perspective.

Like any millennial, I assumed the internet would have the answer to my hopes and dreams, and IMG_1835have made bloggers and writers worldwide my coworkers. By researching the best ways to produce webinars, tricks for hmtl coding, and staying updated with marketing news, I can present and execute ideas with the same confidence as I would after bouncing and rebuilding my idea off my cube-neighbor.

4. Take productive breaks: Skyway walks, creative writing bursts, and taking the time to have lunch away from my desk energizes me to stay focused the rest of the day. Not giving my body time to move or my brain time to run wild, I end up taking a break via Instagram, which has proven to have no positive impacts on my work.

Sometimes, I feel guilty for being “off task,” but if getting a burst of social interaction will make it easier for me to find spelling errors before I email hundred of consultants, then everyone wins. Furthermore, I almost always return with better ideas, solutions, and approaches. We need a little white space sometimes in order to see what’s in front of us.

5. Let passion lead: This one’s simple- go where there is energy, and bring your energy to where there isn’t. As a 1-person department, if I can get the dept to rally around something I am really excited about (lolz like that is hard) and I can get the key decision makers excited about it, soon enough it comes onto my plate. Direct towards passion and energy, and you direct towards quality.

Sometimes my projects get logistical and tedious, but bringing positivity to the task and taking productive breaks (ahem ^^) I can get them done faster and with more attention to detail- meaning rework’s time to shine has passed.

It won’t work perfectly everyday, but I’ve learned to stop waiting for perfection. I’d rather practice trying new things, fall down a few times, and find progress than wait for the perfect day, project, opportunity, job, or people to fall into my lap before I make moves. Let’s do it, September.