Brand of the Month- Lorna Jane

I like to consider myself a smart consumer. Aware of the details of the companies I support, I buy local when I think it matters most, and I’m conscious of the marketing and branding that attracts me to a product or organization. When I’m not doing those things, I work on being modest.

But I’m sure I’m not the only one who falls into this group. Social media, especially Instagram, is often at the root of this connection. It’s a way for a consumer to get a feel for something greater than products, you get an idea of what it would be like to work there and in the best cases, you IMG_2793feel like you’re a part of that family. Due to the pace of social media, consumers can get updates and information without waiting for the next production of a major commercial.

Active wear outfitters, Lorna Jane captures this power perfectly.

As lululemon, Under Armour, Athleta, and many more brands gain traction and headlines, there needs to be a way to stand out. This means standing out on social media too.

On Instagram, brands are able to learn more about the followers as well. Lorna Jane has chosen to focus on broadening the demographic of who could see themselves in their clothes. This becomes even more strategic and meaningful when you think of their competitor lululemon’s controversies with body shaming. it may just be a photo, posted on one day, but when the message resonates, it’s worth one thousand words.

IMG_3059Lorna Jane came on my radar when the Minneapolis-based studio Alchemy started carrying it. Seeing as I don’t own any LJ clothing (yet) I had no reason to build a personal relationship with their brand.

However, they have made an active lifestyle accessible and welcoming to all, which is a personal goal of mine as well. They have said yes, we are a lifestyle brand, but we’re also human.

By often featuring quotes, photos, and signatures of the founder, it creates a motivating connection you would normally expect from the best friend you call after the best and worst days.

B2C Brands don’t always have a choice anymore; social media is more of a given than a strategic idea. But how it’s approached is where the strategy comes in, and the difference is made. It’s the why and how that fascinates me, and makes me applaud brands like Lorna Jane. Furthermore, it makes me tag other followers that I know will appreciate the grams; or (as seen above)screenshot their Instagrams and send them to my friends.

They know we are paying attention, so they are doing the same.

 

Minneapolis with Mountains

Our yoga mats waiting to board, they became great friends.
Our yoga mats waiting to board, they became great friends.

It started as a “I wish we could.” Scrolling through photos of previous Yoga on the Rocks classes, imagining a city comparable to Minneapolis surrounded by mountains, and dreaming of a lifestyle that permitted guilt-free weekend travels. It’s very similar to how many of our friendships started. Being tied together by previous leadership positions, interests, and mutual friends then transitioned into seeing each other almost every day for 6 am yoga sessions, then to lunch/happy hours, life dilemma debriefs, and most significantly, for no reason at all.

Just as quickly, plans for our Denver weekend materialized and the countdown began. There’s something so powerful about travelling with like-minded people, driven by the best question “why not?” Our long weekend was filled with hiking, yoga {on paddleboards and on land}, being too enveloped in conversation to read the books we brought to the pool, shopping, brewery-runs, lots of eating, and explaining that we weren’t a bachelorette party despite the wedges and lipstick. It may not be everyone’s ideal, a sentiment I am used to, but that’s how you know you’re surrounding yourself with the right people. No complaints over here.

While there’s enough Insta’s to create a travel brochure, one of my greatest takeaways from this weekend was the concept of mental souvenirs. Some would call these memories {eye roll included} but I would call them boring.

Always one for the you-do-you mentality, I decided to go for a run after our paddleboarding adventure. Much IMG_2869to Alyx’s dismay, I left my phone behind with the defense of being able to run in Europe and not get lost prepared me for the moment. Sidebar, I actually got lost for hours during my first run in Rome, but that didn’t seem relevant at the time.

Following a paved trail close to the beach, I stumbled upon an archery range, wildlife signs, and secluded houses. Feeling the heat of the Colorado sun, I picked a stopping point in the distance, which happened to have an amazing view of the mountains, hills, prairies, valleys, and houses all leading into one another. As your classic millennial, my first thought was I wish I had my phone. But my second thought was how refreshing it was to be present. To see and savor instead of snap and share. This view is my mental souvenir.

As the weekend continued, I found connectivity wasn’t just in the scenery of Colorado. Everyone we met was warm and inviting, taking genuine interest in what brought us there. While we may pride ourselves on being products of the “Minnesota Nice” mentality, their authenticity set it apart. We also quickly learned that every CO resident who isn’t born there is considered a “transplant,” a term everyone insisted we would soon identify with.

Huge thank you to our beautiful host Becca
Huge thank you to our beautiful host Becca

By the time Friday night fell behind the peaks, we were exhausted from hiking Mount Sanitas and touring Boulder. Normally, when I suggest waking up at 5 am on vacation I get shut down very quickly, and people start to question why they went on vacation with me in the first place. Luckily, this group of yogis could agree sunrise at the Red Rocks Amphitheatre was a non-negotiable.

Once we arrived for Yoga on the Rocks {or #CPYontheRocks}, a 4-part series of guest led yoga classes in the amphitheatre, we knew all the planning and travelling {and PTO use, holla} was well worth it. Much like the 6 am classes we frequent, the venue was filled mat to mat and energy was bouncing between the peaks, despite the early start time. Our instructor for the day, the Minneapolis CPY-role model Joel, added to the unforgettable feels. From making us laugh—“Reach your arms forward like you’re seeing your favorite niece or nephew at Christmas. You don’t have a favorite, but they’re your favorite”—to creating a greater purpose for the group of 2,000 yogis—“Dedicate this practice to a friend who doesn’t know you’re thinking of them, a friend you need to tell ‘I love you,’ a friend you need to tell you’re sorry, a friend that doesn’t know they are beautiful”—which I committed to my first yoga friend, my mom.

There are too many photos to share, and even more stories to tell, and in reality I lost your attention a few IMG_2966paragraphs go, maybe got it back for the photos, but the Netflix tab at the top of the screen is going to trump sooner than later. It’s not everyday that we can plan trips and make choices that to others may seem extreme. I have had to answer the question “You went to Denver for a yoga class?” many times. On paper, yes, yes we did. But I don’t think it takes a health, yogi, or outdoor enthusiast to agree that this was so much more.

I think a lot of times, the best decisions do not make sense. Your bank account may not remember agreeing to it, your calendar may feel abused, but opportunities like these are driven by that “gut” feeling. For you, maybe it’s not a yoga class at Red Rocks, but whatever it is, stop consulting external factors and just say yes. Why not?

The Cleanse to Clarity

cleanse quoteI never understood doing a cleanse. I tried various juice cleanses—usually a loose interpretation of a recipe combined with what I had immediate access to—always with the subconscious knowledge that it would last less than 24 hours.

So a few months ago, right at the end of the semester, when I was faced with the opportunity to do a juice cleanse, I was surprised to hear myself say yes.  The difference, however, from the previous attempts and my 3-day Juice So Good cleanse was the intention. I had just completed the most difficult semester of my college career, and only had finals between me and graduation. I was seeing the light at the end of the tunnel, and more than anything, wanted to leave that emotionally and mentally draining tunnel behind me in my path. Previously, everything about a cleanse sounded miserable; but suddenly, everything about it made sense.

I headed over to the Apple Valley CorePower studio, where the cleanse was kicking off with a detoxifying C2 vinyasa class. We started the practice by writing on a post-it the reverse of the negative track that plays in your head. If you’re one to think I’m not enough, a mantra could instead be I am loved. We then slid the post-its under our mats and let that mantra guide our practice and set the tone for our cleanse.

The next three days and eighteen juices still stand out in my mind. I found cleansing isn’t about deprivation. IMG_1831It’s the conscious process of giving yourself exactly what you need without the sugars, vices, additives, stress, people, thoughts, and stories that are no longer serving you. It’s taking the power away from every external factor and bringing it back to yourself. It’s diminishing those tracks that inspired the mantras on our post-its, and recognizing that negative thoughts only exist because we allow them to.

Sure, it’s only juice—mind you, a main ingredient is love—and it’s only three days of our luckily long lives. But the intention behind this process made it memorable and impactful enough to still inspire a blog post three months later.

Speaking as someone who rarely does this, it’s usually the experiences where we actively put ourselves first that stay with us the longest. I am fascinated by the way our bodies and minds communicate; how reaching new intensity or mindfulness in a workout can lead to similar breakthroughs the next day at work. How going on regular walks can help calm our thoughts when we’re stuck in traffic. And as a result of this cleanse, how bringing only good into our bodies can inspire, motivate, and strengthen us to oust the bad from our daily lives.

So what’s your story? The track that plays over and over that only positivity and self-love is strong enough to silence? What is your vice? What is no longer serving you? And most importantly, what is the reverse? What do you wish you could remind yourself of on a regular basis? What would you infiltrate your body and mind with if given the chance? Do it today.

p.s. the post-it that reads “you deserve life-giving love and support” stills sits on my dashboard. 

Injury to Insight

IMG_2433I knew it was only a matter of time, like a final destination for fitness. Carrying weights to and from my mat for four years, I was amazed one had never slipped out of my grasp. I worried it was too good to be true, and played out worst case scenarios in my head, figuring if I acknowledged the possibility it couldn’t happen {which I do with many things, and have found as normal as it sounds in your head, these thoughts always get weird and concerned looks}.

That’s why last week at 5:30 a.m. I wasn’t genuinely surprised when a dumbbell slipped out my hand and landed firmly on my pinky toe. What I was surprised by was discovering how much credit that little guy deserves.

I was able to teach my 6:00 a.m. sculpt class, but modified with far less demonstration. I limped around my office barefoot {after a few tears were shed in my commute} and although I’d love to skip the pain in the future, I got much more than a great excuse to work from home out of the experience-

  1. Express gratitude– There is a laundry list of cliche quotes to express this sentiment, so please choose whichever you like, and then recognize how lucky you are for each and every functioning body part. I had no idea my pinky toe contributed so much to my walking and overall fitness game. I also took the time to acknowledge how much worse any injury could have been and the frustration and pain that brings an individual. As I a ask my yoga students to do often, take a deep inhale and exhale, and say I am so lucky.
  2. Walk a mile– Not everyone is fortunate enough to be able-bodied, in good health, or free from chronic pain. Limping through the skyways on my way to work and getting odd looks from polished men and women in suits, I was surprised by my reaction. I wanted to explain to each stranger my situation, all the while realizing I was living just a few days in many people’s lives. No, a bruised toe doesn’t compare; but I think if an experience opens your eyes to those around you in any way, you should soak that in. I don’t think we give these daily warriors enough credit.
  3. Take a moment– Anyone who knows me well can tell you I am rarely an advocate for rest; until I started working full time, I operated under the impression that more than 5 hours of sleep a night was an optional luxury. However, I knew I needed to take time to rest, elevate my foot, and slow down, even if it meant losing my FitBit Weekday Warrior Challenge that week.IMG_2350
  4. Pay attention– bruise or bone injury, never assume something is completely healed. It’s  important to continue being aware of how different movements and factors can impact the injury. For example I haven’t worn ballet flats since due to the pressure on the toe, and I wore cross training shoes in yoga for a few classes to provide extra support.
  5. Modify whenever needed– I have noticed in and out of classes for years that yogis tend to hate modifying. I think there can be a stigma surrounding modifications that you’re not working as hard, rather than recognizing that every body comes with a different story. I started to understand this pressure more, as I once again wanted a chance to explain myself. This is only a problem that comes when we stop focusing on our practice and start having a wandering eye that leads to comparison. A well known yogi once said “you shouldn’t even know the person next to you is wearing,” that’s the level of presence to strive for.

Injuries, accidents, and things out of our control will happen. It’s what we make out of each and every experience that guarantee the health and happiness we can tend to take for granted. Namaste group, please keep your dumbbells in line.

Savasana at Sunset

Think of how many times a day you hear “should.” Maybe it’s not even spoken; but it’s small talk with the person in the position you want, it’s scrolling past the Instagram of the to-die-for vacation, reading about the tireless and dedicated volunteer, and you think I should be there, that should be me, I should do that.

“Should”s can be positive too; those same thoughts can be the voiceIMG_0736 that reminds you of your calling, your passion, your joy that got lost in the shuffle. It all comes back to our intention.

The health and fitness world is often associated with this S-word. If you’re not a part of it, you should be; if you are, you shouldn’t be eating that donut. However, these are just stories that we have created; and rather than motivating us to change, they paralyze us in our patterns.

This week, I had plans to attend an outdoor yoga class at Lake Calhoun (aka everything I could ever want out of an evening). But it was a hard day at work, plans were complicated, my head was throbbing, it just didn’t seem easy.

Instead of giving into these excuses, stories, and complaints, I did my best to counteract them.

IMG_2257I walked home from work instead of taking the bus to clear my mind, I biked to Calhoun instead of driving to avoid traffic jam stress, and I met my best up-for-anything friend, Rebecca, for outdoor yoga because I knew that’s what would make me happiest.

As I laid my mat down among one hundred others, I realized I wasn’t here for myself, for Rebecca, or for the workout. As I exhaled my busy thoughts and released stress through my sweat, I was helping the strangers around me do the same. They reminded me to stay present, to twist a bit deeper, to take a courageous variation, all by doing so themselves.

Just as my walk and bike ride weren’t driven by a desire to please my FitBit, the intention of this IMG_2268yoga practice was to celebrate the community that is passionate enough to convince a yoga studio if they hold a donation yoga classes outdoors, the mats will follow.

That’s the beauty of a yoga practice, whether it’s done individually or in a class format, you need nothing other than yourself. It’s not contained to the walls of a gym, or a 60-minute format. Yogis are invited to set an intention before each practice, making every moment purposeful, unique, and rewarding. It’s your own, and at the same time, it is a part of something so much greater than yourself.

Yoga, nutrition, and fitness are never what I should do, they’re what I can’t not do. Find yours by silencing the “should’s” that don’t resonate—No, you do not need to run a marathon just because your neighbor did. Yes, that donut mentioned before is a fantastic idea {in moderation}— and follow what brings you health and happiness, the two are almost synonymous. Find what you can’t not do, and make time for it. You deserve it.

For more information about future Savasana at Sunset classes, click here and if you want to unroll your mat with me, find out more here Namaste.

Yes You Can!

Glitter scrapbook paper, hot glue guns, and rhinestones aren’t what everyone associates with college graduation. However, it’s common for sorority women to take any opportunity to craft, so I’m not sure why I thought this milestone would be any different.

Deciding to decorate my graduation cap wasn’t just an effort to individualize myself in a sea of graduates, upgrade a boring hat, or avoid studying for finals. Rather it was a chance to express what has made these four years possible, and better yet, the four best years of my life.IMG_2002

It may seem silly—and maybe it is, most of the best things are—but we gain so much from learning in some way or another what motivates, energizes, and gets people out of bed in the morning, even if it’s just through a photo.

“Yes you can” is the phrase I have told myself during the longest push-up series imaginable, all-night study sessions, emotionally draining days, and four half marathons. More importantly, it’s the phrase I’ve shouted to my loyal Wednesday night UMN Rec yoga sculpt students for two years, used to ensure friends in times of doubt, and even told my dog during laps around the neighborhood.

It’s a personal mantra, and the best part is, it’s not personal. It’s not mine, I believe I stumbled upon it through CorePower classes four years ago as a freshman, and it stuck for the remainder of my college experience, and has no plans to disappear. It’s not mine, because it resonates with the ears it lands on. I have many friends and sorority sisters who will tell me they hear me voicing this mantra as they reach a difficult part of their workout or life. It’s built and nourished by a community and support system that has maintained my enthusiasm, positivity, and sanity when I couldn’t do it alone. This graduation isn’t personal.

IMG_2044The pearls hugging the rim of the cap represent Alpha Gamma Delta, as it is our chapter jewel. Words can’t describe the role this chapter and these women have played in my college experience or life, so it only made sense for the pearls to tie everything together. That’s what Alpha Gam has always done for me, I’ve said here is the laundry list of what I want to accomplish, the types of lasting friendships I want to sustain, and the responsibility I want to take on. Even when these combinations created a bit of chaos, there was comfort knowing I was protected by a safe space where I could be authentic, try something new, and most importantly, find out what should not be tried again.

Finally, the lilac lotus flower. If you’re an avid SarahReedit reader (consider it), you’ll know the lilac wasn’t coincidental. Lotus flowers grow, nourish, and strengthen through mud before blossoming into the gorgeous flowers we recognize from the local yoga studio or hippie neighbor. My college experience wasn’t mud, my life hasn’t been mud, which I truly express gratitude for every day. However, mud still comes and goes for us all; and recognizing these times as opportunities to blossom even more once it’s gone, is what IMG_2039allows us to notice the beauty in ourselves and around us. We have a lot to learn from the little guys, and I am happy to continue copying them in admiration.

For you, maybe it’s not a hat, or a jewel, or a yoga mantra. But many things, many words, many people have gotten you to where and who you are today. Take the time to celebrate that—diploma or not—and rejoice in what this group effort has created and what is to come.
Yes you can!

Save Her Seat

My favorite part of college has been learning what makes me unique, by recognizing what skills come to me naturally that may be for someone else would take hours to even start to think about. Everyone has these, whatever they may be.

For me, it’s very communicative and very visual; I able to effectively express how I think and how I see the world to other people. Recognizing my gifts and learning to maximize the gifts of others has been the most significant and pivotal point of my education, career path, and of my future.

But self awareness isn’t the final prize; once we know it, we have to own it. For many, myself included, this is the hardest part. There will always be difficult situations we don’t know how to deal with; we don’t usually learn in school or at a work orientation how to console friends going through loss, excel in relationships, or engage the shy person in a group. These situations can only be conquered with what comes to us naturally, what doesn’t feel like work.

It was through deciding to minor in Leadership that I began to truly understand what elements of my life were not work, or as we say, were life-giving.

GroupThis semester in Global Leadership I had the opportunity to dedicate my time to focusing on the lack of female leadership in politics.

While the words “group project” tend to bring up emotions often associated with going to the dentist, I was fortunate enough to had a group that made this project continuously inspiring. This semester-long project started with extensive research on the topic, and comparing the US to countries chosen for their diverse approaches to this issues.

Rwanda acted as our bright spot—ranking #1 in the world—with a quota system that ensures women will hold government seats. We did take this with a grain of salt, seeing as Rwanda is a dictatorship and their leader has been charged with various human rights charges…(always good to scratch past the surface, apparently). Norway—ranked at #13—served as inspiration for their successful integration of a quota system that reserves 40% of corporate board membership for women. Finally, Japan—#115—as a comparison for a nation focusing on grassroots organization to begin focusing more on this issue. Important point of reference, the US comes in at #72. SaveHerSeat

Once we started working on strategies for addressing this issue in the US, I was going to be tackling how to integrate a quota system in an adaptive way, except tackling implies me having a lot more energy than I did. As dedicated as I was to finding a way to ensure women would receiving the same amount of responsibility and respect not just filling a small role to meet numbers, there was something missing to really engage me.

While sitting peacefully on a early plane ride to St. Louis and thinking far from peacefully about our approaching deadline, I started to think about how I would change this assignment if I could. I decided instead of writing a paper about our strategies, we would need to implement them on a smaller scale in our community [low key, still think that’s a great idea]. Travelling down that rabbit hole, I pictured us interviewing people on campus and talking about female leaders that inspire them, and working with local boards and governments to see how this panned out in our community.

While it was a bit late in the game to ask everyone to change directions, this gave me the idea for work that wouldn’t feel like work. Developing Save Her Seat, I planned a strategic communications plan that would communicate to the American public the changes that were being made with the new quota system.

This included research and plans for educating local and national news stations on the policies to ensure accurate reporting, educational advertisements, and a #SaveHerSeat campaign that would ask schools and community centers across the nation to submit video/written/artistic entries describing what female leaders inspire them to SaveHerSeat.gov. The entries and the leaders mentioned in the submissions would then be featured in local and sometimes national news, starting conversations in households that would not otherwise be interested.
 Raise a generation

Landing in St. Louis (most productive flight of my life) I ran the plans for Save Her Seat by a few group members, hoping for their blessing to ditch the paper portion. After many long texts, a few prayer emojis, and consulting the rest of the group, it was a go. I am so grateful that I was able to work with such brilliant women that were kind enough to take a chance on my left-field ideas and all the things I “have done in my mind” on deadline days.

The complement to trusting your ideas and recognizing your gifts, is surrounding yourself with people who will do the same. 

This isn’t the last time I’ll be given a project or task that won’t exactly thrill me, but that doesn’t mean I won’t have other options. So join me, recognize what you bring to the table, why you were asked/should be considered to do [____] project, and why that will be unique as a result. We won’t always like what we’re given, but we can change how we give our time, energy, and most importantly, gifts to others.

Redefine Craft

Some projects are like pulling teeth, especially as a senior. However, there’s others that you’re excited to work on, where you want to see your group the next day, and you can’t wait to present your work. And it’s a pretty good sign when those projects are for classes in your major.

Digital Media for Strategic Communications at the University of Minnesota- Twin Cities has excited me with new challenges, and at the same time comforted with me with the reminder that my strengths are all welcome in this space. Screen Shot 2014-10-12 at 9.25.16 PM

All semester, we have been working in groups and using the American Craft Council as a client for various projects. For our final project, we brought together the whole semester of work, which included research, strategic goals, detailed plans for owned, earned, and paid media for three different campaigns, reasoning, and expected results.

Something we kept hearing over and over again was that people have the wrong idea when it comes to “craft.” Even referring to the ACC’s work as “fine craft” was still not redirecting the conversation. This was also reflected on the almost immediate bounce rate the website has experienced.

I wanted to change this, and made my focus a campaign that asks supporters, strangers, and everyone in between to #RedefineCraft.

tactile ad

tradeshow ad

knitting ad

The idea behind this campaign was to change the conversation surrounding craft, and recognize the American Craft Council as a respected source of thought leaders, talent, and unbeatable quality.

Get ready Minneapolis, craft has arrived.