Towards the end of August, we were all on the plane. Anticipation was building for all and a five day workshop, Polish Week, consumed our last days of Summer. As I facilitated Polish Week, I realized what it meant to be in the plane. There’s no going back, how you handle complications is the only thing that will change the outcome. Not everything will be perfect or go exactly as planned, but recruitment will happen either way- so find a new perfect.

As recruitment came, it was time to dive. I expected this time to be full of anxiety, but it was far from it. Already out of the plane, there’s nothing to do but enjoy the process.

Sharing highlights of conversations and positive aspects of each round, telling jokes during down time and updating our inspiration board kept spirits high. Ultimately, the endless support and love I felt throughout the whole process, made it the best fall I’ve ever taken.

With relaxed attitudes and the AGD brand making up our parachute, after the final day of recruitment, we landed on our feet. Even better, we found ourselves surrounded by an amazing pledge class of 45 new members.

My experience in strategic communications allowed for a strong recruitment experience as well. Coordinating members, facilitating values based conversations and [insert sorority jargon] was done keeping our brand in mind at all times.

The women going through recruitment must make impressions and decisions about our chapter from the conversations they have with a few members. Focusing efforts on our brand being present in each of these instances allowed these interactions to be genuine and valuable.

Who knew there was so much PR in skydiving?